Browse Exhibits (1 total)
Beneath the Painted Face: The Rise and Evolution of America’s Cosmetics Industry
This exhibit will examine the changing role of makeup in America between the 1850s and the 1930s. It will describe the transition from the discrete application of makeup to overt sales and marketing, which reflect changing societal beauty standards. It will also incorporate an investigation into the dangers of early makeup and the exacting standards of beauty prevalent during this time period.